for Grindex

Update: 26.09.2022

Last week: 37 week 2022 (12.09.2022 - 18.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 477	-11.2%	39.0%	-9.5	603 588	-19.9%	69.2%	-9.2	10.5%
MoM	7 637	18.0%	49.7%	0.2	3 552 469	16.8%	79.8%	-0.1	17.6%
YTD	81 040	-8.0%	53.6%	-4.5	38 095 842	16.0%	81.8%	0.7	-0.2%
MAT	110 543	-13.1%	52.3%	-6.4	50 855 078	11.5%	80.8%	-0.3	-2.6%
KAPSIKAM
WoW	22 762	17.8%	3.0%	0.1	8 807 284	17.6%	3.1%	0.1	13.1%
MoM	65 664	5.2%	2.5%	0	25 946 790	3.3%	2.5%	-0.1	6.3%
YTD	719 732	-0.9%	2.8%	0.1	299 237 282	-0.8%	3.0%	-0.1	-5.2%
MAT	1 058 579	-5.5%	2.9%	0	436 538 000	-5.0%	3.1%	-0.2	-6.6%
MILDRONATE
WoW	86 218	12.7%	21.1%	0.1	56 747 761	12.2%	22.5%	-0.4	12.2%
MoM	294 418	18.3%	21.9%	1	194 148 296	20.2%	23.7%	1.5	12.8%
YTD	3 406 027	3.6%	16.8%	-0.1	2 034 212 260	50.5%	18.6%	3.5	4.1%
MAT	4 913 701	5.9%	16.7%	0.8	2 616 213 538	37.2%	17.3%	2.9	0.6%
SULFARGIN
WoW	2 212	-6.7%	0.6%	-0.1	1 345 499	0.1%	1.0%	-0.1	13.9%
MoM	10 989	-30.2%	0.7%	-0.4	6 060 055	-23.9%	1.2%	-0.4	5.4%
YTD	111 361	-3.1%	0.8%	0.1	57 026 318	3.0%	1.2%	0	-8.9%
MAT	160 568	-3.7%	0.9%	0.1	81 397 464	3.1%	1.2%	0.1	-9.3%
VIPROSAL
WoW	21 195	18.0%	2.6%	0.1	8 106 676	18.3%	2.7%	0.1	13.4%
MoM	65 120	-16.6%	2.3%	-0.6	25 130 486	-19.8%	2.4%	-0.7	5.8%
YTD	870 772	12.5%	3.2%	0.5	355 111 294	22.0%	3.3%	0.5	-4.8%
MAT	1 340 066	11.6%	3.5%	0.5	535 374 074	18.0%	3.6%	0.5	-6.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	81 040	-8.0%	53.6%	-4.5	38 095 842	16.0%	81.8%	0.7	-0.2%
KAPSIKAM	719 732	-0.9%	2.8%	0.1	299 237 282	-0.8%	3.0%	-0.1	-5.2%
MILDRONATE	3 406 027	3.6%	16.8%	-0.1	2 034 212 260	50.5%	18.6%	3.5	4.1%
SULFARGIN	111 361	-3.1%	0.8%	0.1	57 026 318	3.0%	1.2%	0	-8.9%
VIPROSAL	870 772	12.5%	3.2%	0.5	355 111 294	22.0%	3.3%	0.5	-4.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	110 543	-13.1%	52.3%	-6.4	50 855 078	11.5%	80.8%	-0.3	-2.6%
KAPSIKAM	1 058 579	-5.5%	2.9%	0	436 538 000	-5.0%	3.1%	-0.2	-6.6%
MILDRONATE	4 913 701	5.9%	16.7%	0.8	2 616 213 538	37.2%	17.3%	2.9	0.6%
SULFARGIN	160 568	-3.7%	0.9%	0.1	81 397 464	3.1%	1.2%	0.1	-9.3%
VIPROSAL	1 340 066	11.6%	3.5%	0.5	535 374 074	18.0%	3.6%	0.5	-6.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 477	-11.2%	39.0%	-9.5	603 588	-19.9%	69.2%	-9.2	10.5%
KAPSIKAM	22 762	17.8%	3.0%	0.1	8 807 284	17.6%	3.1%	0.1	13.1%
MILDRONATE	86 218	12.7%	21.1%	0.1	56 747 761	12.2%	22.5%	-0.4	12.2%
SULFARGIN	2 212	-6.7%	0.6%	-0.1	1 345 499	0.1%	1.0%	-0.1	13.9%
VIPROSAL	21 195	18.0%	2.6%	0.1	8 106 676	18.3%	2.7%	0.1	13.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 637	18.0%	49.7%	0.2	3 552 469	16.8%	79.8%	-0.1	17.6%
KAPSIKAM	65 664	5.2%	2.5%	0	25 946 790	3.3%	2.5%	-0.1	6.3%
MILDRONATE	294 418	18.3%	21.9%	1	194 148 296	20.2%	23.7%	1.5	12.8%
SULFARGIN	10 989	-30.2%	0.7%	-0.4	6 060 055	-23.9%	1.2%	-0.4	5.4%
VIPROSAL	65 120	-16.6%	2.3%	-0.6	25 130 486	-19.8%	2.4%	-0.7	5.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца