Update: 26.09.2022
Last week: 37 week 2022 (12.09.2022 - 18.09.2022)
Last full month: Aug 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 477 | -11.2% | 39.0% | -9.5 | 603 588 | -19.9% | 69.2% | -9.2 | 10.5% |
| MoM | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| YTD | 81 040 | -8.0% | 53.6% | -4.5 | 38 095 842 | 16.0% | 81.8% | 0.7 | -0.2% |
| MAT | 110 543 | -13.1% | 52.3% | -6.4 | 50 855 078 | 11.5% | 80.8% | -0.3 | -2.6% |
| KAPSIKAM | |||||||||
| WoW | 22 762 | 17.8% | 3.0% | 0.1 | 8 807 284 | 17.6% | 3.1% | 0.1 | 13.1% |
| MoM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| YTD | 719 732 | -0.9% | 2.8% | 0.1 | 299 237 282 | -0.8% | 3.0% | -0.1 | -5.2% |
| MAT | 1 058 579 | -5.5% | 2.9% | 0 | 436 538 000 | -5.0% | 3.1% | -0.2 | -6.6% |
| MILDRONATE | |||||||||
| WoW | 86 218 | 12.7% | 21.1% | 0.1 | 56 747 761 | 12.2% | 22.5% | -0.4 | 12.2% |
| MoM | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| YTD | 3 406 027 | 3.6% | 16.8% | -0.1 | 2 034 212 260 | 50.5% | 18.6% | 3.5 | 4.1% |
| MAT | 4 913 701 | 5.9% | 16.7% | 0.8 | 2 616 213 538 | 37.2% | 17.3% | 2.9 | 0.6% |
| SULFARGIN | |||||||||
| WoW | 2 212 | -6.7% | 0.6% | -0.1 | 1 345 499 | 0.1% | 1.0% | -0.1 | 13.9% |
| MoM | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| YTD | 111 361 | -3.1% | 0.8% | 0.1 | 57 026 318 | 3.0% | 1.2% | 0 | -8.9% |
| MAT | 160 568 | -3.7% | 0.9% | 0.1 | 81 397 464 | 3.1% | 1.2% | 0.1 | -9.3% |
| VIPROSAL | |||||||||
| WoW | 21 195 | 18.0% | 2.6% | 0.1 | 8 106 676 | 18.3% | 2.7% | 0.1 | 13.4% |
| MoM | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
| YTD | 870 772 | 12.5% | 3.2% | 0.5 | 355 111 294 | 22.0% | 3.3% | 0.5 | -4.8% |
| MAT | 1 340 066 | 11.6% | 3.5% | 0.5 | 535 374 074 | 18.0% | 3.6% | 0.5 | -6.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 81 040 | -8.0% | 53.6% | -4.5 | 38 095 842 | 16.0% | 81.8% | 0.7 | -0.2% |
| KAPSIKAM | 719 732 | -0.9% | 2.8% | 0.1 | 299 237 282 | -0.8% | 3.0% | -0.1 | -5.2% |
| MILDRONATE | 3 406 027 | 3.6% | 16.8% | -0.1 | 2 034 212 260 | 50.5% | 18.6% | 3.5 | 4.1% |
| SULFARGIN | 111 361 | -3.1% | 0.8% | 0.1 | 57 026 318 | 3.0% | 1.2% | 0 | -8.9% |
| VIPROSAL | 870 772 | 12.5% | 3.2% | 0.5 | 355 111 294 | 22.0% | 3.3% | 0.5 | -4.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 110 543 | -13.1% | 52.3% | -6.4 | 50 855 078 | 11.5% | 80.8% | -0.3 | -2.6% |
| KAPSIKAM | 1 058 579 | -5.5% | 2.9% | 0 | 436 538 000 | -5.0% | 3.1% | -0.2 | -6.6% |
| MILDRONATE | 4 913 701 | 5.9% | 16.7% | 0.8 | 2 616 213 538 | 37.2% | 17.3% | 2.9 | 0.6% |
| SULFARGIN | 160 568 | -3.7% | 0.9% | 0.1 | 81 397 464 | 3.1% | 1.2% | 0.1 | -9.3% |
| VIPROSAL | 1 340 066 | 11.6% | 3.5% | 0.5 | 535 374 074 | 18.0% | 3.6% | 0.5 | -6.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 477 | -11.2% | 39.0% | -9.5 | 603 588 | -19.9% | 69.2% | -9.2 | 10.5% |
| KAPSIKAM | 22 762 | 17.8% | 3.0% | 0.1 | 8 807 284 | 17.6% | 3.1% | 0.1 | 13.1% |
| MILDRONATE | 86 218 | 12.7% | 21.1% | 0.1 | 56 747 761 | 12.2% | 22.5% | -0.4 | 12.2% |
| SULFARGIN | 2 212 | -6.7% | 0.6% | -0.1 | 1 345 499 | 0.1% | 1.0% | -0.1 | 13.9% |
| VIPROSAL | 21 195 | 18.0% | 2.6% | 0.1 | 8 106 676 | 18.3% | 2.7% | 0.1 | 13.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| KAPSIKAM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| MILDRONATE | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| SULFARGIN | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| VIPROSAL | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs